Posts Tagged ‘mike-lazaridis’

BlackBerry: The Inside Story of Research in Motion

Wednesday, March 10th, 2010
BlackBerry: The Inside Story of Research in Motion

The BlackBerry is — quite literally — everywhere. President Barack Obama admits he can't live without it. Oprah Winfrey declared on her show that the BlackBerry is one of her "favorite things." BusinessWeek put the case for owning one bluntly in an article entitled "No BlackBerry: No Life." Launched in 1984 by Mike Lazaridis and Jim Balsilliewith on a $15,000 loan, Research in Motion (RIM) has grown into one of the largest and most profitable companies in the world. The reason: the BlackBerry. RIM had sold more than 50 million BlackBerrys by 2009 and sales of the handheld device generates annual profits in excess of $11 billion. BlackBerry: The Untold Story of Research in Motion is bestselling author Rod McQueen’s fascinating and absorbing biography of the device’s incredible popularity, as well as a never-before-seen glimpse into its origins and development — and the geniuses who were its inspiration.

Price: $8.70

BlackBerry Planet: The Story of Research in Motion and the

Friday, March 5th, 2010
BlackBerry Planet: The Story of Research in Motion and the

BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion’s innovative electronic organizer, the BlackBerry. This omnipresent device has gone beyond being the world’s foremost mobile business tool and entered the consumer mainstream as the Swiss Army Knife of smart phones.

BlackBerry Planet tells the behind-the-scenes story of how this little device has become the machine that connects the planet. Starting with the early years of Mike Lazaridis’ invention and his founding of RIM at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the entire US Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie together have been the driving force behind the RIM story.

With access to senior staffers and former RIM employees, BlackBerry Planet tells the inside story about the branding and marketing success of the BlackBerry, from its use during 9/11, which earned RIM a reputation for security and reliability, to the cultural adoption of the iconic device as a must-have symbol, to the backlash against the addictive properties of the “CrackBerry,” and the various patent suits RIM has had to fight off – including the five-year court battle that resulted in the largest technology patent settlement in US history.

As the incredible story of the BlackBerry unfolds, and as RIM battles global giants like Nokia and Apple in the emerging super-phone marketplace, users, fans, investors and competitors can look to BlackBerry Planet for the insight and context of where they’ve been, to try and predict where they’re going.

BlackBerry Planet: The Story of Research in Motion and the Little Device that Took the World by Storm (Wiley)

Price: $9.77

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